enel x global retail
Global creative direction and execution for Enel X Global Retail.
Managing a high-volume workflow (300+ projects/year), I delivered creative assets across
Brand and Advertising, Events and Sponsorship, Internal Comms, and Digital Media.
My role ensured visual consistency across all business lines (B2B, B2C, B2G)
while meeting demanding timelines.
Managing a high-volume workflow (300+ projects/year), I delivered creative assets across
Brand and Advertising, Events and Sponsorship, Internal Comms, and Digital Media.
My role ensured visual consistency across all business lines (B2B, B2C, B2G)
while meeting demanding timelines.
communications country italy
Design of complex data visualizations and infographics for press releases.
The goal: transforming dense data into clear, immediate, and engaging visual narratives.
The goal: transforming dense data into clear, immediate, and engaging visual narratives.
creation of digital covers for internal magazine / country Italy
and subsequent newsletters for internal communication
and subsequent newsletters for internal communication
global internal communication
End-to-end creative management for global internal communications,
including editorial planning and asset production. Key projects included "The Insider",
a weekly interactive newsletter delivering updates on the Enel X world.
including editorial planning and asset production. Key projects included "The Insider",
a weekly interactive newsletter delivering updates on the Enel X world.
introduction of animated creativity with just a few frames,
to innovate static communication formats, increasing email opening rates.
to innovate static communication formats, increasing email opening rates.
creation of various internal communication DEM formats and columns,
with weekly or monthly programming
with weekly or monthly programming
Creation of weekly engagement cards shared
within the company's internal social network Viva Engage.
within the company's internal social network Viva Engage.
brand and advertising
creation of new icons based on business needs,
in line with the rules established by the Enel group's brand identity
in line with the rules established by the Enel group's brand identity
Strategic redefinition of the brand color palette, shifting from global business lines
to audience-based segmentation. This new system improves clarity and navigation:
Magenta for B2C, Blue for B2B, and Green for B2G.
Comprehensive guidelines were provided for both print and digital assets,
ensuring full compliance with AA-level accessibility standards.
to audience-based segmentation. This new system improves clarity and navigation:
Magenta for B2C, Blue for B2B, and Green for B2G.
Comprehensive guidelines were provided for both print and digital assets,
ensuring full compliance with AA-level accessibility standards.
communication business to business (B2B)
Creation of newsletter headers and creativity assets for B2B targets on a monthly basis
Creation of exhibition materials, in line with the guidelines
of the Enel X brand (rollup, backdrop, cards, etc)
of the Enel X brand (rollup, backdrop, cards, etc)
communication business to consumer (B2C)
Study and creation of newsletters for consumer target,
including Enel commercial offers and Enel X B2C products,
merging the visual identity of Enel with that of Enel X.
including Enel commercial offers and Enel X B2C products,
merging the visual identity of Enel with that of Enel X.
creation of a communication toolkit, including logo usage guidelines, color palette
ATL, BTL and digital materials, to facilitate the integration between Enel and Enel X.
ATL, BTL and digital materials, to facilitate the integration between Enel and Enel X.
communication business to government (B2G)
Creation of digital materials to support the personal branding of the area manager
and the LinkedIn Enel X Global Retail editorial plan
and the LinkedIn Enel X Global Retail editorial plan
creation of an animated header for Christmas wishes,
to be sent to the B2G customer base Enel X and Endesa X.
to be sent to the B2G customer base Enel X and Endesa X.
