enel x global retail
overview
The Enel X Creative Hub was a four-person team responsible for the entire creative output of the business unit. Within this team, I contributed to producing over 300 assets per year across all communication lines (Brand & Advertising, Events, Internal Comms, Digital Media, Market Italy, Communications Italy) for B2B, B2C, and B2G audiences on often overlapping timelines.
The core challenge: ensuring visual consistency and quality across a high volume of diverse deliverables, from data visualisations for press releases to internal newsletters, from exhibition materials to cross-brand digital banners, all with a lean team where everyone needed to cover cross-functional skills.
communications country italy
Enel X's press releases contained dense operational data: 7.4 GW of renewable capacity, national goals segmented across B2B, B2G, and B2C, metrics on energy communities and electric public transport. The challenge was to make this complexity understandable to journalists and stakeholders who have seconds to decide whether a data point is newsworthy.
I designed infographics and data visualisations that transform number tables into immediate visual narratives, with colour hierarchies, icons, and layouts that let the reader grasp the key message at a glance, without sacrificing the precision of the underlying data.
digital covers for internal magazine country Italy and subsequent newsletters for internal communication
global internal communication
3,000 employees across multiple countries, one weekly newsletter to keep them connected to the Enel X world. The challenge of "The Insider" wasn't just editorial, but also about engagement: corporate internal communications compete with dozens of other emails in the inbox, and open rates tend to decline over time.
I managed the creative end-to-end — from editorial planning to asset production — introducing animated elements into DEM formats that had previously been entirely static. The shift from fixed layouts to dynamic visual components measurably increased open rates across the organisation, demonstrating that even internal communication benefits from an evolved creative approach.
various internal communication DEM formats and columns, with weekly or monthly programming
weekly engagement cards shared within the company's internal social network Viva Engage
brand and advertising
When an entire business unit's communication uses the same undifferentiated magenta for radically different audiences - the domestic consumer, a corporate procurement manager, a public administration official - the message gets lost in the noise. The challenge was to create a visual differentiation system that makes the intended audience of each communication immediately recognizable, without breaking coherence with the Enel Group identity system.
I created new brand icons aligned with the Enel system and led the strategic redefinition of the colour palette: magenta for B2C, blue for B2B, green for B2G. I produced comprehensive guidelines for print, digital, and AA accessibility compliance, ensuring the new system could be applied consistently across all touchpoints.
communication business to business (B2B)
Enel X's B2B audience ranges from the operations director of a multinational to the energy manager of a public institution. The challenge: creating newsletters, product communications, and exhibition materials that balance technical credibility with brand warmth - from an energy storage conference booth to a press release on a partnership with Ferrari or Thales Alenia Space. Every piece had to speak the language of the business decision-maker without losing the identity and accessibility typical of the Enel X brand.
exhibition materials, in line with the guidelines of the Enel X brand (rollup, backdrop, cards, etc)
communication business to consumer (B2C)
How do you present Enel Energia's commercial offers alongside Enel X's B2C products in a single newsletter, when the two brands have distinct visual identities, different product lines, and separate communication objectives? The challenge was creating a unified visual identity that didn't cancel out either brand but made them coexist credibly.
I designed consumer audience newsletters and developed a communication toolkit with logo usage guidelines, colour palettes, and digital materials to facilitate the Enel/Enel X brand integration. It was a tool that made the production process faster between the two marketing teams.
a communication toolkit to facilitate the integration between Enel and Enel X
communication business to government (B2G)
Digital materials to support the personal branding of the area manager and the LinkedIn Enel X Global Retail editorial plan. This included holiday campaign assets sent to B2G and B2C customer bases across both Enel X and Endesa X.
personal branding of the area manager and the LinkedIn Enel X Global Retail editorial plan
animated header for Christmas wishes
