eataly italia
Eataly's name comes from the merger of two English words: EAT and ITALY.
Eataly is indeed eating Italian, but not just Italian food.
The company, born in Turin in 2007, wants to communicate the history
of its "Eatalian" manufacturers and their work with the products.
of its "Eatalian" manufacturers and their work with the products.
In addition, it offers a great experience around the culture, people and food of the Italian country.
menu
Menu design aimed at enhancing the dining experience through clear information hierarchy
and engaging visuals. The layouts balance functional readability with the brand's storytelling, guiding the customer from product discovery to ordering across
Eataly's flagship locations in Turin and Genoa.
and engaging visuals. The layouts balance functional readability with the brand's storytelling, guiding the customer from product discovery to ordering across
Eataly's flagship locations in Turin and Genoa.
Eataly Turin / Via Lagrange - June 2019
installation
Eataly wanted to promote her specific pizza idea, as a result of experience gained over the years and confirmation of the chain of high-quality ingredients used since the beginning of her journey.
For this reason, I chose a communication for installations in Eataly's pizzerias,
that recalled the traditional materials used to cook pizza, the shovel for baking.
On these I wrote all the fundamental points of the new concept of pizza "Eataliana".
that recalled the traditional materials used to cook pizza, the shovel for baking.
On these I wrote all the fundamental points of the new concept of pizza "Eataliana".
"Are you sure to know the secrets of the new Eatalian Pizza?"
advertising / art direction
Art direction for print campaigns and posters, focused on maximizing "taste appeal".
The visual strategy aimed to elevate seasonal products and limited-edition menus,
translating the authentic flavor of Italian cuisine into compelling visual storytelling for key events.
The visual strategy aimed to elevate seasonal products and limited-edition menus,
translating the authentic flavor of Italian cuisine into compelling visual storytelling for key events.
Corporate ADV. - August 2017
Siamo innamorati del cibo, is a retail campaign designed for February promotional offers.
The key visual leverages a playful metaphor (chillies arranged in a heart shape)
to visually connect the food lover with the theme of Valentine's Day.
The key visual leverages a playful metaphor (chillies arranged in a heart shape)
to visually connect the food lover with the theme of Valentine's Day.
Bagnum, is a special project: Identity and promotional materials for "Bagnum",
a gourmet street-food concept by the Michelin-starred restaurant Il Marin.
The naming and visual approach playfully reference the famous ice cream,
reinterpreting a traditional anchovy recipe for the Genoa Boat Show audience
a gourmet street-food concept by the Michelin-starred restaurant Il Marin.
The naming and visual approach playfully reference the famous ice cream,
reinterpreting a traditional anchovy recipe for the Genoa Boat Show audience
Corporate ADV - Oct. 2017
Promotion ADV - Oct.2017
Promotion ADV - Feb.2019
Poster for a naval event at Porto Antico - June 2019
Food ADV for POS - Aug.2019
events
Visual rollout for the "Bagna Cauda Day" preview at Eataly Torino Lingotto.
The project required a versatile graphic system applied across diverse touchpoints:
from workshop materials and charity auctions to an interactive 'anchovy hunt'
and special menu designs.
The project required a versatile graphic system applied across diverse touchpoints:
from workshop materials and charity auctions to an interactive 'anchovy hunt'
and special menu designs.
social network / digital communication
Digital content creation aimed at maintaining a consistent brand voice across all touchpoints.
The work ranges from translating key event visuals into social-first formats to designing original layouts for cooking classes, curating high-impact archive photography to drive engagement
The work ranges from translating key event visuals into social-first formats to designing original layouts for cooking classes, curating high-impact archive photography to drive engagement
Special event // Eataly Torino
Institutional adv // Eataly Italia
Special event // Eataly Monticello d'Alba
Event // Eataly Monticello d'Alba
Event // Eataly Monticello d'Alba
