eataly verona
Creative direction and coordination of the entire graphic ecosystem,
covering signage, OOH, DOOH, menus, and collateral.
covering signage, OOH, DOOH, menus, and collateral.
I managed relationships between external partners and key internal departments
(Architecture, Operations, Marketing, HR) to deliver complex sub-projects on a tight schedule.
(Architecture, Operations, Marketing, HR) to deliver complex sub-projects on a tight schedule.
project
The project kicked off with on-site surveys at the Verona construction site.
Working alongside the Eataly Studio Team, we analyzed the raw spaces
to define the most effective communication spots.
Working alongside the Eataly Studio Team, we analyzed the raw spaces
to define the most effective communication spots.
We identified, mapped, and numbered the signage requirements for each specific area.
Our two-person team designed and produced over 100 signs in just a few weeks.
During the final phase, I coordinated multiple teams of installers, ensuring all objectives agreed
with Marketing and Project Managers were met in time for the grand opening.
Our two-person team designed and produced over 100 signs in just a few weeks.
During the final phase, I coordinated multiple teams of installers, ensuring all objectives agreed
with Marketing and Project Managers were met in time for the grand opening.
signs
An excerpt from the Signage Manual, showing how materials
were categorized and structured by segment.
were categorized and structured by segment.
photos
all the photos took place during the opening phase and are not my property
