eataly verona
overview
Opening a new Eataly means compressing hundreds of creative decisions into a few weeks, with zero margin for error on launch day. For the Verona flagship, I led the creative direction of the entire graphic ecosystem - from signage to POS materials, menus to collaterals - coordinating external partners and internal departments (architecture, operations, marketing, HR).
the process
The project kicked off with on-site surveys at the Verona construction site alongside the Eataly Studio Team to map the spaces and identify the most effective communication points. Every sign was coded, dimensioned, and specified down to material and mounting method, documented in a signage masterplan that eliminated ambiguity during production.
Our two-person team designed and produced over 100 signs in just a few weeks. I managed multiple print runs, ensuring every specification agreed with marketing and project management was met in time for opening day.
signs
An excerpt from the signage manual, showing how materials were categorized and structured by segment. Each sign was coded, dimensioned, and specified down to material and mounting method.
photos
all the photos took place during the opening phase and are not my property
