Since I was a child, I have always been passionate about the world of advertising and graphics. At 17, in my spare time, I started using Adobe After Effects trying to reproduce the advertising bumpers that appeared on television: for this I opened my YouTube channel sharing my first works.
Later I chose to move to Turin, the city where Italian advertising was born, to attend IAAD University and follow the degree course in Communication Design. At 23, while I was studying, I started working at MAW Men at Work Advertising in Turin, as Junior Art Director, following projects of different fields: from BTL to ATL, from print to digital.
In the meantime I graduated and I decided to attend a master in Marketing and Communication at IED - Istituto Europeo di Design in Turin. In the autumn of 2016, at the end of this path, I started working for Eataly as graphic designer.
During these years, alongside creative director and brand visual manager, I created integrated campaigns adapted for print, social, OOH and indoor based on monthly themes, I coordinated the communication for a department, I supervised the advertising pages budget for the Italian points of sale and I supported new colleagues of creative team during the training period.
After any years, I decided to improve my knowledge starting a master in editorial design about print and digital media at IED - Istituto Europeo di Design in Madrid, Spain, above all to study the switch of print materials to the digital ones, through UX / UI design.
In Madrid I started working in the advertising and branding department of Reale Seguros, following advertising campaigns and corporate identity projects.
After the pandemic I returned to live in Rome starting to work as a digital art specialist at Green Network Group, realizing user experience and user interface of digital products, art direction of print and digital campaigns, post production of commercials and motion graphic videos.

After a temporary period of working alongside the Eataly Team Studio for the opening of the new stores in Rome Fiumicino airport and Verona, I currently work as art director in external relations area of Enel Group, supporting advertising Italy, digital and BTL and international advertising.
For further informations, collaborations and any other questions, please contact me at: 

art director / advertising italy
enel group
05/2024 - now

art director / creative hub
enel x global retail
11/2022 - 04/2024
graphic designer specialist / creative project management
eataly italia
01/2022 - 10/2022

visual designer / photographer 
07/2013 - 12/2021
digital art specialist
green network group
09/2020 - 12/2021
brand and advertising
reale seguros españa
02/2020 - 03/2020 
senior graphic designer
eataly italia
10/2016 - 09/2019
junior art director
maw - man at work advertising srl
07/2014 - 09/2016
digital art director junior
iaad university
02/2015 - 07/2015
digital art director junior
città di torino, torino smart city, iren energia
02/2015 - 07/2015

communication expert, art direction, branding, digital marketing, editorial design, illustration, photography, post production, motion graphic, typography, digital product design, ux / ui

full knowledge of Adobe CC Suite (Photoshop, Indesign, Illustrator, After Effects, Premiere, XD)
Corel Draw, Final Cut Pro, Motion, Figma, Zeplin, Marvel, InVision

basic knowledge of Blender, Procreate and Procreate Dreams

italian mothertongue
english and spanish advanced knowledge / german elementary knowledge

master in editorial design: print and digital media
ied madrid
master in marketing and communication
ied torino
bachelor of arts in communication design
iaad torino
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