la casa de papel
overview
How do you design a digital experience for one of the most watched series in Netflix history that goes beyond a simple promotional page? For my IED thesis, the challenge was translating the emotional core of La Casa de Papel into interaction design, not just showcasing characters and plot.
My research started with interviews with the show's directors and writers, where a key insight emerged: the emotion the series is built on is empathy, the ability to enter each character's world through emotional closeness. I translated this into the central design decision: an interactive map where each character is placed on the city they're named after.
Users don't read about characters, they discover them through exploration. The experience culminates in a "join the gang" feature where users click the Dalí mask, type any city in the world, and become the protagonist themselves, turning passive content consumption into active narrative participation.
The result is a responsive concept that demonstrates how a strategic insight from content research can drive every UX and visual design decision, from navigation architecture to micro-interactions.
Palermo // Money Heist character
Rodrigo de la Serna // Money Heist actor
prototype
