enel energia
formidabile campaign
When an agency creates a TV spot, the creative work is only half done. The challenge of the “Formidabile” campaign (autumn 2023) was translating the energy and visual language of the spot into a coherent retail experience, across over 400 Enel stores throughout Italy.
I designed the complete POS system: from window decals to counter displays, from cardboard product cutouts to custom staff hoodies whose Pantone colour matched the uniform of the technician featured in the commercial.
Every touchpoint was designed to make the customer feel they were stepping into the campaign’s world, not into a separate execution.
teaser key visual
window decals and life-size cutouts of the Enel technician
custom sweatshirts for store staff, color-matched to the technician's uniform (Pantone 293 C) featured in the TV commercial
Cardboard cutouts of products for store display and mini-standees for service counters.
On the digital side, I created multi-format banner adaptations for the Formidabile Fibra campaign, supporting the Communications Planning and Market Italy teams.
Missione Convenienza campaign
Enel Energia launched "Missione Convenienza", a prize competition incentivising customers to reduce consumption through virtuous actions, with 5,000 bonuses worth €100 off their energy bills. It was a positioning move that needed to communicate closeness to the customer during a period of intense economic pressure, turning energy saving from a perceived sacrifice into a game with a tangible reward.
The creative challenge: build a modular visual system capable of communicating an articulated competition mechanism (registration, game objectives, savings monitoring) with immediate clarity across very different formats: from DEM to Instagram story, from digital banner for Enel Energia App to BTL materials.
I developed the key visuals and managed the multi-channel rollout, building a scalable design logic where every element (objective icons, colour palette, information hierarchy) works consistently in both the long-form newsletter and the few seconds of a story.
2022 best wishes - digital campaign
Storyboarding and creative direction for a holiday greetings video, embedded in a dedicated DEM for the customer base. A small project that required big warmth. The challenge was to feel personal at scale.
