enel energia
formidabile campaign
Support in the creation of storyboards of the commercial ADV for the Formidabile campaign,
in collaboration with Communications Italy - Holding.

Advertising campaign realised in collaboration with agency Saatchi & Saatchi Italy

retail communication / enel stores
formidabile campaign
Design and adaptation of POS (Point of Sale) materials for the launch
of the "Formidabile" Autumn 2023 campaign, supporting
Brand Activation and Market Italy teams.

teaser key visual

Window decals and life-size cutouts of the Enel technician

Custom sweatshirts for store staff, color-matched
to the technician's uniform (Pantone 293 C) featured in the TV commercial.
Cardboard cutouts of products for store display
and mini-standees for service counters.
digital communication
formidabile campaign

creation of banner campaign adaptations for the Formidabile Fibra Campaign,
supporting Communications Planning | Market Italy team.
Missione Convenienza campaign
Concept and creation of key visuals for the "Missione Convenienza" campaign,
followed by a multi-format rollout across BTL and digital channels.
2022 best wishes - digital campaign
Storyboarding and creative direction for the 2022 Holiday Greetings video, embedded in a dedicated DEM (Direct Email Marketing) for the customer base

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