vivielettrico
overview
Italy’s energy transition depends on consumer understanding as much as infrastructure. ViviElettrico is Enel’s digital hub dedicated to translating a complex topic, home energy efficiency, into accessible, actionable content for the general public.
brand identity
I developed a comprehensive identity manual defining strategic guidelines and communication standards for the ViviElettrico brand: logo usage rules, illustration styles, animation specs for video content. The goal was to create a cohesive visual language that translates complex energy topics into consumer-friendly content, consistent across all Enel Group touchpoints (Enel Energia, Enel X, and others).
intro / outro animations for videos
digital communication
On the digital communication front, I designed a scalable banner system that adapts seamlessly from leaderboard to skyscraper format without losing message clarity, and adapted the awareness campaign for the LED walls at the Enel X flagship store in Rome (Corso Francia).
