enel italia | external relations
Concept development and creative execution for Enel Group
External Relations Department. The work covers the entire advertising spectrum
(international and domestic), delivering assets across ATL, BTL, Digital, and Video channels.
External Relations Department. The work covers the entire advertising spectrum
(international and domestic), delivering assets across ATL, BTL, Digital, and Video channels.
Enel, l'Italia nel mondo
institutional campaign - spring 2024
The execution draws from Enel's extensive Historical Archive to create an emotional journey from the 1960s to today. From major infrastructure milestones (national electrification and subsea cabling) to the renewable energy era, the edit culminates in a tribute to human capital: a sequence of employees' faces that perfectly embodies the claim "History belongs to those who build it.
Production of large-format prints and posters for the HQs in Rome (Italy) and Brussels (Belgium)
execution of multiple campaign adaptations for national
and international events and magazines, based on the master key visual.
and international events and magazines, based on the master key visual.
Advertising for the Atlantic Council - Global Citizen Awards
design of a dedicated launch newsletter sent to the entire customer base
dalla tua parte, sempre.
commercial campaign - autumn 2024
The spot adopts the Point of View (POV) of a child walking home from school.
The protagonist's curiosity and trust serve as a lens to reveal the Group’s activities in a new light.
The visual narrative links human intervention with respect for nature: technicians
bringing light into homes while protecting stork nests on power pylons.
A powerful metaphor for a brand present everywhere, with both expertise and heart.
The protagonist's curiosity and trust serve as a lens to reveal the Group’s activities in a new light.
The visual narrative links human intervention with respect for nature: technicians
bringing light into homes while protecting stork nests on power pylons.
A powerful metaphor for a brand present everywhere, with both expertise and heart.
on-set art direction (Production: Think Cattleya; Agency: Saatchi&Saatchi Italy),
supervising photography across various locations.
supervising photography across various locations.
design of the customer base launch newsletter announcing the new campaign.
Enel, la Prima Vera Energia.
commercial campaign - spring 2025
To reinforce Enel's positioning "Dalla tua parte, sempre" (On your side, always) by narrating the transition towards sustainable energy choices through an emotional, relatable storytelling.
Using Spring as a visual metaphor for a new energy mindset. The campaign moves away
from technical jargon to focus on daily life moments (mobility, family, work) where Enel acts
as the silent enabler of a serene, sustainable lifestyle.
from technical jargon to focus on daily life moments (mobility, family, work) where Enel acts
as the silent enabler of a serene, sustainable lifestyle.
As Art Director, I supervised the visual consistency of the campaign across ATL, BTL
and digital advertising channels, ensuring the narrative of "rebirth" was translated
effectively into a cohesive visual system.
and digital advertising channels, ensuring the narrative of "rebirth" was translated
effectively into a cohesive visual system.
adaptation of key visuals for large-format OOH billboards across Milan.
creative development of BTL materials for retail points (posters, flyers, leaflets,
visual merchandising), including store setups based on management guidelines.
final production files created and delivered to external agencies.
visual merchandising), including store setups based on management guidelines.
final production files created and delivered to external agencies.
Enel. L'energia delle emozioni.
institutional campaign - fall 2025
The insight celebrates the "invisible force" found in dedication and small daily gestures,
redefining Enel not just as a utility provider, but as the interpreter of the authentic energy
that turns the ordinary into the extraordinary.
The execution is an interwoven narrative connecting real-life stories: from intimate family
moments to the commitment of an engineer at a wind farm. The imagery is emotionally tied together by the song "Eroi" (Heroes) by Fiorella Mannoia, which goes beyond a soundtrack
to become the voice of a message rooted in responsibility, care, and humanity.
redefining Enel not just as a utility provider, but as the interpreter of the authentic energy
that turns the ordinary into the extraordinary.
The execution is an interwoven narrative connecting real-life stories: from intimate family
moments to the commitment of an engineer at a wind farm. The imagery is emotionally tied together by the song "Eroi" (Heroes) by Fiorella Mannoia, which goes beyond a soundtrack
to become the voice of a message rooted in responsibility, care, and humanity.
sports sponsorship advertising
design of print ads on sports-related topics,
specifically for Winter Sports (FISI) and Football (SSC Napoli).
specifically for Winter Sports (FISI) and Football (SSC Napoli).
brand partnerships and special projects
concept and design of print campaigns dedicated to culture,
notably for Accademia Santa Cecilia in Rome and Teatro alla Scala in Milan.
notably for Accademia Santa Cecilia in Rome and Teatro alla Scala in Milan.
