enel italia | external relations
study and implementation of creative concepts supporting advertising area
(International, Country Italy, Digital and BTL | below-the-line),
realizing creative materials (ATL, BTL, digital and video)
for the External Relations department of Enel Group.
(International, Country Italy, Digital and BTL | below-the-line),
realizing creative materials (ATL, BTL, digital and video)
for the External Relations department of Enel Group.
Enel, l'Italia nel mondo
institutional campaign - spring 2024
The execution draws from Enel's extensive Historical Archive for an emotional journey from the 1960s to today. From massive engineering feats (such as national electrification and submarine cable laying) to renewable energy, the edit culminates in a tribute to human capital: a sequence of employees' faces that perfectly embodies the claim "History belongs to those who build it."
production of canvases and posters for the External Relations department
in Rome, Italy and Brussels, Belgium.
in Rome, Italy and Brussels, Belgium.
realization of numerous campaign adaptations for national and international
events and magazines, starting with the main master.
events and magazines, starting with the main master.
Advertising for the Atlantic Council - Global Citizen Awards
production of a generic newsletter to be sent to the customer base,
to notify them of the launch of a new ADV campaign.
to notify them of the launch of a new ADV campaign.
dalla tua parte, sempre.
commercial campaign - autumn 2024
The spot adopts the Point of View (POV) of a child on the way home from school.
The protagonist's curiosity and trust serve as a lens to reveal the Group’s activities in a new light.
The imagery inextricably links human intervention with respect for nature: technicians bringing light into homes while protecting stork nests on power pylons. A powerful visual metaphor for a brand that is present everywhere, with both competence and heart.
The protagonist's curiosity and trust serve as a lens to reveal the Group’s activities in a new light.
The imagery inextricably links human intervention with respect for nature: technicians bringing light into homes while protecting stork nests on power pylons. A powerful visual metaphor for a brand that is present everywhere, with both competence and heart.
assistance during the campaign shooting
(production Think Cattleya and advertising agency Saatchi&Saatchi Italy),
with photography in different locations.
(production Think Cattleya and advertising agency Saatchi&Saatchi Italy),
with photography in different locations.
production of a generic newsletter to be sent to the customer base,
to notify them of the launch of a new ADV campaign.
to notify them of the launch of a new ADV campaign.
Enel, la Prima Vera Energia.
commercial campaign - spring 2025
To reinforce Enel's positioning "Dalla tua parte, sempre" (On your side, always) by narrating the transition towards sustainable energy choices through an emotional, relatable storytelling.
Using Spring as a visual metaphor for a new energy mindset. The campaign moves away
from technical jargon to focus on daily life moments (mobility, family, work) where Enel acts
as the silent enabler of a serene, sustainable lifestyle.
from technical jargon to focus on daily life moments (mobility, family, work) where Enel acts
as the silent enabler of a serene, sustainable lifestyle.
As Art Director, I supervised the visual consistency of the campaign across ATL, BTL and digital advertising channels, ensuring the narrative of "rebirth" was translated effectively
into a cohesive visual system.
into a cohesive visual system.
adaptation of creative concepts
for large-format OOH billboards across the city of Milan.
for large-format OOH billboards across the city of Milan.
Creative development of BTL materials for retail points
(posters, flyers, leaflets, retail visual merchandising),
including store setups based on guidelines provided by management.
Master files were realized and delivered to external agencies for final production.
(posters, flyers, leaflets, retail visual merchandising),
including store setups based on guidelines provided by management.
Master files were realized and delivered to external agencies for final production.
Enel. L'energia delle emozioni.
institutional campaign - fall 2025
The insight celebrates the "invisible force" found in dedication and small daily gestures,
redefining Enel not just as a utility provider, but as the interpreter of the authentic energy
that turns the ordinary into the extraordinary.
redefining Enel not just as a utility provider, but as the interpreter of the authentic energy
that turns the ordinary into the extraordinary.
The execution is a choral narrative weaving together real-life stories: from intimate family moments to the commitment of an engineer at a wind farm. Emotionally binding the imagery is the original song "Eroi" (Heroes) by Fiorella Mannoia, which goes beyond a simple soundtrack to become the narrative voice of a message rooted in responsibility, care, and humanity.
sports sponsorship advertising
creation of advertising pages on sports-related topics,
especially winter sports (FISI), and football (SSC Napoli).
especially winter sports (FISI), and football (SSC Napoli).
special projects advertising
conception and realization of ADV pages dedicated to culture,
in particular for Accademia Santa Cecilia in Rome and Teatro alla Scala in Milan.
in particular for Accademia Santa Cecilia in Rome and Teatro alla Scala in Milan.
