modus vivendi
MAUTO - Museo dell'Automobile di Torino, the automotive museum of Torino
in 2015 hosted “Modus Vivendi”, a car exhibition about car trip around the world.​​​​​​​
For this project I realized art direction for print and digital media.
the concept
Travelling means approaching cultures.
An exhibition of 9 cars become legendary for having made incredible journeys.
Some have travelled the world and have travelled for years, others have crossed the continents
from north to south, in extreme weather conditions and in record time.

Travels, explorations, adventures through the Modus Vivendi of every single country,
through the uses and customs, fashions, colors. In other words, a bundle of “streets”
encountered in a roundabout, that is the exhibition.

the exhibition
All the photos have been saved from the Facebook page of MAUTO - Museo dell'Automobile di Torino
with the purpose to illustrate advertising materials created for the exhibition.

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