green network energy
overview
Green Network Energy is an independent energy operator in a market dominated by giants like Enel and Eni. The challenge: build and maintain a credible, professional visual presence with the resources of a lean in-house team, competing for customer attention against far larger advertising budgets.
As digital art direction specialist, I managed the brand’s entire visual output, from supply contract restyling to TV campaigns, from digital advertising to the web platform’s product design. My work spanned the full creative value chain: art direction for corporate materials, addressable banner creation for Sky Italia (co-branded with Chili Entertainment), multi-format social campaigns for A/B testing, OOH sponsorships during live football matches, motion graphics for national TV spots, and a redesign of the “Energy Club” loyalty programme.
The result: a cohesive visual ecosystem that enabled an independent brand to compete credibly on the same channels as major players, from national television to stadium LED displays.
art direction
The supply contract is often the first physical document a customer receives from an energy operator — and for an independent brand like Green Network, it's also the first credibility test.
I restyled the entire contract system and corporate materials with a new art direction and updated layout grids, creating a unified, professional visual language across all customer-facing documents.
I restyled the entire contract system and corporate materials with a new art direction and updated layout grids, creating a unified, professional visual language across all customer-facing documents.
digital campaign
autumn 2021
autumn 2021
A social media campaign for domestic and business market offers, with multi-format adaptations designed for rapid A/B testing across platforms. The goal wasn't just to produce variants, but to build a modular system enabling rapid testing of different messages and visuals while maintaining brand recognition — an essential approach for an operator with limited media budget that needs to maximise the return on every impression.
The campaign achieved a CTR close to 3%, significantly above the energy sector average, confirming the effectiveness of the modular approach and the creative quality of the visuals.
multi-format banner adaptation
digital OOH / sponsorships
Creation of digital banners displayed during live football matches, one of the highest-visibility, highest-pressure advertising environments in the Italian media landscape. The format demands strict technical compliance and instant visual impact: the message must work in a fraction of a second, on massive screens, in front of millions of viewers.
motion graphic and TV commercial
Production of corporate TV commercials broadcast on national television and the Green Network Energy YouTube channel, including a dedicated "Superbonus 110%" campaign for energy efficiency tax incentives. The challenge: producing broadcast-ready content with in-house resources, achieving a perceived quality level comparable to competitors with production budgets ten times larger.
The Superbonus 110% campaign exceeded 500,000 views on YouTube with a high conversion rate: a result that demonstrates how a strong creative concept can compensate for the budget gap against major industry players
digital product design
Responsive web page redesign for the "Energy Club" loyalty programme, updating the visual identity and user experience to align with the main website's design language. The redesign unified the brand's digital experience, eliminating the visual disconnect between the corporate site and the loyalty platform.
A key element was the introduction of an animated benefits speedometer, which translates the customer's points balance into an interactive visual experience — turning static data into an engagement mechanism that encourages benefit accumulation and redemption.
